Voice & Tone

Dhaki’s communication style reflects our brand: calm, confident, and aspirational.

• Calm & Clear — We make complex technology simple and reassuring.
• Confident — We know our value; we speak with precision, not exaggeration.
• Aspirational — We inspire customers to imagine life elevated by Dhaki.

Examples

Do say:

• “Effortless living, beautifully smart.”
• “Your home adapts to you.”

Don’t say:

• “Cool gadgets to control your home.”
• “The cheapest automation system out there.”